Examiner.com has brief review of The Sims 3 and its capabilities. Nothing new here but nice to read nonetheless .
GamesIndustry.biz has an interview with Russell Arons, VP of Marketing at EA’s new Play division – here we get to read on the marketing strategy of The Sims 3 and other upcoming EA games.

A bit late on this one, The Sims Resource went to a fansite preview of The Sims 3 last week and has posted a review of what they saw. This includes a lot of new information.
“6) Adult now considered more ‘middle age’ and includes wrinkles.
7) The Town Centre plays a large part in gameplay and building socials.
The town is made of ‘functional, plopable public buildings’ as well as your own made homes and services.
9) Some old service NPC’s remain and are joined by some new ones.”
View Article

In an interview with studio head Rod Humble and design director Matt Brown speak to 1Up about the up comng changed in The Sims 3. This article expands on the information we already have and includes a description of the new “Dreams and Promises” system among other systems.
 “…we have a system in Sims 3 called Dreams and Promises,” says Brown, “which are a lot more nurturing — and a lot more contextual. Your Sim might walk past a cute Sim on the street and think, ‘I’d like to get to know her better.’ And you can Promise that you’re going to make that happen. You can basically ’sign up’ for that.”…”
View Article

BusinessWeek has posted an article on The Sims 3. This article does not bring any new information to light, but it does detail the new customizable options in the game using the new Create-A-Sim mode and new decoration options.
“..The Sims 3 introduces a brand new Create A Sim mode. Here, you’re given access to a number of tools that let you customize your Sim any way you see fit. You can choose muscle type, making your character scrawnier than a video game website editor or as beefy as a muscle-bound bodybuilder. You can also tweak a number of face features such as cheek structure, lips, hairstyle and skin tone. It’s deeper than any Sims customization menu, letting you create yourself (or a slightly better you), a friend or even a popular celebrity.”
View Article

A little over a month ago, The Sims 3 was announced to the world by EA and Maxis. A wealth of information and screenshots were provided to the community. First looks have been given to many magazines. And The Sims franchise has achieved over 100 million in sales. But still we know little precious information about The Sims 3.
So what do we know? Well first there’s the seamless neighbourhood, the new Create-A-Sim, realistic personalities with ‘traits’ and ‘unlimited’ customisable options; are what EA and Maxis are parading. But what do the screenshots show?